What I Want My Words To Do To You Youtube

Every bit thought-provoking and enjoyable as keyword enquiry can be, it'south also as complicated and mind-boggling if you're a beginner just on the tipping point of really getting it.

Sure, you lot've perused through Google's Keyword Planner and tinkered with Google'south Autocomplete. But, honestly, keyword research is intimidating when you're just starting.

Getting into the groove of keyword research doesn't just happen overnight. You need to know how people search and what they search for earlier you can fifty-fifty start to think about mapping your keywords.

And with more than 6 billion searches a day worldwide, how practice you know where to commencement?

Information technology's about finding the deepest, darkest, secret corners of the user's search intent to observe "the right stuff" in a basin full of "meh's."

That's where this article comes in. I'thousand spilling my top tool picks for those looking to improve their SEO repertoire.

If you're starting from square one and don't desire to look like you stumbled out of 1997 with keyword stuffing, read on.

What People Search For

Where do you lot await for news stories or trending topics?

There are so many fantabulous tools that aid SEO marketers brand sense of what people search for and why.

They can help respond questions like:

• When should I write an commodity?
• Would this article perform well?
• Who would read this article?

How do I find these answers?

With some ah-mazingly awesome free tools.

Here are 45 of my favorite tools that tin can help SEO noobs (or anyone really) discover what people are searching for and why.

one. BuzzSumo

BuzzSumo is ane of my favorite tools because of its Content Discovery solution. Information technology enables you to search past topics Trending Now.

And you can filter by i hr, 3 hours, 6 hours, 12 hours, and 24 hours. Plus, you can filter by topics.

So, if the usual government hoopla isn't something you want to tie your keyword enquiry tool, but filter it out.

Or, you tin employ BuzzSumo like Kelsey Jones, Editor-In-Chief at Neil Patel, who uses BuzzSumo, says:

"I love using Buzzsumo because it not only shows me what type of content is pop on social media, it too shows me what publishers and my clients' competitors are writing. The interface is too actually to apply, and I like being able to sort past date and number of social shares. To me, BuzzSumo is worth the cost for both content marketing and keyword research."

BuzzSumo does offer a free version, but yous can upgrade for $99 a month if you want to become alerts on specific topics and all the other appurtenances Jones mentioned.

ii. SEMrush

To help you find what people are searching for effectually a item topic, just blazon in your keyword or phrase and watch the magic happen.

SEMrush volition pull phrase friction match keywords, related keywords, and organic search results.

Hung Nguyen, Marketing Manager at SmallPDF, shares:

"My favorite free SEO tool is SEMrush – specifically the Organic Inquiry tool. As a standard SEO tool, you tin apace pop in a URL, and SEMrush will prove all the keywords ranking for that one page. However, what makes it unique is the "SERP" option (under the Positions tab), which is available for every single keyword. This option displays a "snapshot" of the SERP page for that keyword, under ane specific country. It's crucial to not but tracking the rankings of your keywords but also analyze how Google displays your page on SERPs. For example, yous may have a Featured Snippet, but the image attached is of a competitor. You lot may exist ranking in the height 10, but Google just displays the first eight results. Sometimes, FAQs may bump your page downward fifty-fifty further. Google is also testing out how to view pages, east.g., with our without brand logos. And this is why this tool is and then not bad – y'all tin and so go dorsum to the cartoon board and reprioritize fixes for your SEO cleaning."

The founder of Phone call Outdoors, Laurie Wilkins, shares:

"Using the Keyword Gap Tool lets me see how my website is ranking against other competitors who are targeting the same keywords. By doing so, I can see keywords they're ranking for that I'm non so I can focus my efforts on targeting the same. This data is extremely useful in creating campaigns and content strategies so my website can rank higher in SERPs.

Furthermore, I tin can utilize Keyword Gap to identify which keywords top competitors rank highly but with little advertizing competition. I can leverage that by creating an ad campaign to gain more traffic on my end. I thing I love almost the tool is information technology shows mobile and desktop keyword results. If nosotros're trying to rank more for mobile users, we can shift our focus on that information to get ameliorate rankings."

Paid users have more features, and the pro version starts at $99 per calendar month. But, you can withal use the tool for free when searching for ideas.

3. Answer The Public

Reply The Public is another favorite of mine and relatively new to the scene compared to other tools. Information technology uses searches from Google and Microsoft Bing and has a massive database that tin predict what searchers are going to ask.

The interface is what makes this tool one of my favorites. While it is a keyword research tool, information technology displays a beautiful visualization of data.

I had a take chances to speak with Casie Gillette, Senior Director of Digital Marketing at KoMarketing, well-nigh learning what type of content people search for and why. She said:

"We spend a lot of time search results, looking at the types of content and what the engines are showing. It'southward tough to understand the intent and identify trends without that data. I also spend a ton of fourth dimension with SEMrush and some question-based tools (e.thou., Bloomberry or Reply the Public). I love the question-based tools considering they scour places that people are talking about specific topics – information technology gives you real insights into a niche, and I always end upwardly finding something new."

Chief Marketing Officer of Surple, Sean Oldfield, shares:

"My favorite free SEO tool is Answer the Public. You but enter a topic of your choice, and the tool returns hundreds of awesome keyword ideas based on what people are searching for. It's especially useful when you're struggling to find long-tail keyword ideas to write about on your blog."

Answer the Public is free, and you lot can export the information to a CVS or Excel file.

4. Facebook

Facebook is one of the almost accessible gratis tools for discovered relevant topics.

Plus, a lot of people get their news from Facebook.

Facebook, in itself, is its search engine. In early 2013, Facebook expanded Graph Search to improve keyword research.

5. Twitter

Twitter is another gratuitous tool I love to use before creating content.

Twitter'south Explore section uses an algorithm to push trends that are determined based on your location and who you follow.

You can turn this off by choosing a trends location in two steps:

• Click Change in your trends box.
• Select Alter to add a different location.

Changing your location is super helpful if yous're focusing on local SEO.

Ashley Ward, the corporate speaker for SEMrush, has an interesting way to employ Twitter to find trends. She says:

"When in that location's a trending chat going on, in that location'southward a hashtag attached to it and tin hands be plant on social media networks like Twitter and Instagram. Half of the fourth dimension, I'll just head to Twitter and Instagram and start researching the day's top-performing hashtags to run into what all the hype is near and then follow the conversation. This blazon of method makes for great weblog post topics and is incredibly useful for content marketing."

6. YouTube

YouTube is generally known for its cooking videos and workout videos, simply it also provides a trending video section so that you can run into what'southward pop on YouTube correct at present.

You tin can as well check out YouTube Trends blog. It takes a wait at trends happening on YouTube and what's going on in the earth effectually us, like tracking the solar eclipse.

After you identify what'due south trending on YouTube, you tin compare the topics to your YouTube analytics.

If you tin can necktie the trending videos to your niche, it creates an opportunity for y'all to add a video with a stiff potential to rank on YouTube.

seven. Pinterest

In November 2016, Pinterest launched Explore as a feature for Pinners to observe what's pop on Pinterest.

It uses an algorithm to create personalized pins of that day based on search trends. You can also scan up to 30 different topics.

While Pinterest created this to offer advertisers more than organic options, it'due south a pretty excellent tool for brainstorming content ideas.

8. Ubersuggest

Ubersuggest is Neil Patel's new freemium SEO tool that a lot of people are talking almost.

Andrew Cunliffe, Co-founder of Second Fiddle, shares:

"Ubersuggest is by far i of our favorite SEO tools. The easy to apply Chrome extension gives you insight into keywords that are working in your specific market to adapt and better them while gaining an edge on your competition. This ultimately helps us increment the visibility of our clients and drive traffic to their website. Even meliorate is that with the reverse engineering of competitors' SEO and content marketing strategy, nosotros spend significantly less time curating content that people won't access or fifty-fifty read. Ubersuggest is super piece of cake to utilise, y'all simply blazon in a domain or keyword to get started, and it provides you with everything you need to know to win the game of SEO."

And, Tess Robison at Money Done Correct, uses Ubersuggest considering:

"Ubersuggest has a free version and a paid version, only the free version works perfectly fine for almost anything one would need to exercise. You tin search tons of keywords that will show you the difficulty of the keywords and who the top ranking competitors are for those words. Information technology also offers upwardly suggestions of similar keywords related to the ones you're trying to target. The whole platform is super helpful for SEO and marketing purposes and is my favorite tool."

nine. Screaming Frog

Screaming Frog has been my go-to source for technical SEO audits and on-folio optimization for the last ten years.

Information technology's a free tool that'southward super insightful because it crawls the entire site to await for gaps in your SEO strategy.

And I'm not alone.

Cameron Dunn, Manager of Paid Search at SQRD Media, shares:

"Screaming Frog is the foundation for any SEO piece of work. With Screaming Frog, I can meet, in a matter of minutes, a detailed understanding of the "nuts and bolts" of any site. I'thousand able to see all of the metadata that is existence collected by search engines. I tin can quickly see what's working, merely more importantly, what needs to be improved to ensure the site is optimized for search engines."

Nick Farnborough, Co-founder at Clavis Social, says:

"As SEO becomes more of import for modest business owners, finding great gratuitous tools becomes a higher priority every 24-hour interval. Screaming Frog dives into the technical side of SEO with its free SEO crawler. The SEO Spider tool can exist used to find and fix all manner of Technical SEO errors, including broken links, audit redirects, sitemaps, site architecture, and more than. The free plan is more than enough for most people, merely starting with SEO, and information technology like shooting fish in a barrel enough to manage after watching their tutorial videos."

10. Ahrefs

Similar to SEMrush, Ahrefs is an all-in-i SEO tool that guides you lot through a site audit, monitor your competitors, build your keyword research, identify top-performing content, and much more.

Bruce Harpham, SaaS Marketing Consultant, admits that Ahrefs is his favorite free SEO tool stating:

"This free tool offers a snapshot of several key website metrics including domain rating, number of backlinks, number of links domains and follow vs. no-follow patterns. I use this free tool multiple times per week to assess different websites from an authority and SEO perspective. It is just a glimpse of the information that awaits y'all if you lot sign up for a total Ahrefs account."

And, Katie Fellenz, Head of Marketing at Trust and Will, shares:

"This is almost likely to be one of the most common tools to exist recommended, but I seriously could not live without Ahrefs. It has so much functionality and useful features that other all-in-ane SEO tools might not have (although others have features Ahrefs does not have). Information technology'due south also very merely laid out and piece of cake to navigate compared to other similar tools. Most notably, I find it nigh useful for backlink assay, estimated traffic value, and research on competitors and our site."

11. Yoast

Yoast SEO is probably the almost used SEO plugin for WordPress users. It makes the technical side of on-page SEO, not-so-technical.

Yoast SEO guides you through writing meta titles and meta descriptions, simply it as well allows users to cull the canonical tags, build sitemaps, and and so much more.

Madeleine Seah, SEO Specialist at New Historic period Shine, shares:

"The Yoast WordPress Plugin is a gratuitous SEO tool that helps you optimize your website and blog posts. This feature can help you improve rankings on search engine results pages and increase traffic to your site. One of its best features is its XML sitemap generator. This feature helps generate a sitemap for your website and automatically updates information technology whenever a new folio is added to your website. This saves y'all time past eliminating the need for manual updates."

12. GTMetrix

GTMetrix is a free online SEO tool that analyzes your page speed performance.

With site speed being a top priority for SEOs the past few years, information technology's vital to know where your website stands.

But, the key to run multiple tests and experiment with different pages on your site. Your performance will change throughout the twenty-four hours depending on company count, so make certain to test.

13. Keywords Everywhere

Keywords Everywhere take get a favorite of mine the final year or so. Keywords Everywhere allow keyword inquiry to be shown straight in the search results like below.

William Mentum, a Web Consultant at PickFu.com, agrees with me. He says:

"It'southward a free browser extension that will append search volume for keywords on every query that y'all run (which is awesome). This has saved me a ton of time equally I am regularly doing keyword inquiry. It'southward always running in the background, so in that location is no configuration needed!"

And, and so does Didier Bizimungu, Digital Marketing Director at Webtivity Marketing & Design, shares:

"It doesn't get any better than Keywords Everywhere. It'due south a browser addition, and then no need for me to visit a specific website to get information technology to work. It works correct in my Google results. It includes keyword volume data besides as an estimated cost per click judge. Information technology's robust, and I dear the number of choices in offers fifty-fifty for some obscure keywords."

14. SEO Search Simulator by Nightwatch

SEO Search Simulator past Nightwatch simplifies work for SEOs to meet where you rank locally or globally.

Nebojsa Radakovic, Marketing Manager for Bejamas, uses information technology for checking multiple location rankings, saying:

"When I need to check keyword results on unlike local Google search backdrop, I use Nightwatch Search Simulator which is free to utilize Chrome Extension. It simulates search engine queries from whatever location on Google properties. Let's say you rank well on Google FR, but what most Google Belgium? Nightwatch Search Simulator helps with that."

xv. Mozbar

Moz's Chrome extension, MozBar, is a free all-in-one SEO toolbar that allows you to view that folio or SERP metrics.

Kelly O'Hara, Founder of Copy Goals, uses the Mozbar daily, sharing:

"The MozBar is a gratis Chrome extension that y'all can use to quickly check domain and folio authority. This makes it handy when performing link edifice or guest post outreach to determine the quality and authority of prospects."

Carol Archebelle, Digital Marketing Manager, Foundations Wellness Center, also uses the Moz stating:

"TheMozBar Chrome extension is a must-have. In that location is both a free and premium version, but the gratis version gives you enough to start with. Using this extension, you can come across the domain authority, page authority, spam score, link metrics, and page load times (just to name a few) of whatever folio y'all view. My favorite feature is how it works on SERPs. The metrics of each event's page are viewable, correct from the SERP itself. This gives y'all an idea of what you'll have to do to rank on folio ane for a detail keyword."

sixteen. TF*IDF tool past Seobility

TF*IDF tool from Seobility shares insights from the text by identifying keywords of high relevance to help you rank and compare your content against competitors. You get three gratis checks a day.

Anastasiia Khlystova, Content Marketing Manager at HelpCrunch, uses this free tool for her content creation, stating:

"After collecting all the keywords for the new text, you notice what other contextual words yous should apply it to write an exhaustive slice in the eyes of Google. You can exercise that with the help of Seobility. The tool allows y'all to research three keywords per day for free. What it does is scraping the top10 results for your keywords and showing which words are most often used. These words must be nowadays in your future article so that Google will consider it full and comprehensive."

17. SERP Simulator

Mangools's Google SERP Simulator is an excellent free SEO tool that allows y'all to view your meta championship and meta description in a SERP snippet preview. So, you can see if your metadata is getting truncated.

Chris Fernandez, CEO of Women'due south Wellness Interactive, has the aforementioned dear for this tool. He says:

"My favorite SEO tool is a visual title and description Search Engine Results Folio (SERP) length simulator. It allows my writing team and I to test titles and descriptions of articles while existence edited and test SERP length on all screen sizes. If your title and description can't exist seen on a mobile device, for example, you're losing valuable click-throughs! It's a simple, clean, effective, and handy tool that should exist a part of EVERY marketer'south toolkit!"

18. Check My Links

Check My Links is another Chrome extension that I accept stashed away in my SEO armory. I use this as a mode to identify where the broken links are on a folio. Then you tin begin your broken link edifice outreach.

Dolce Lindsey, Digital Marketing Specialist at The Childress Agency, shares the same dearest. She says:

"If you're an SEO Specialist, the Check My Link Chrome extension is necessary to effectively perform broken link building strategies. By installing this extension, you can clamber through any webpage and find cleaved links with automation and ease. This is 1 of my favorite free SEO tools because it enables users to identify 404 pages without clicking through multiple links and suggesting that your web pages replace the broken link. It'southward a bully style to gain more backlinks, and the best part is you don't have to give anything in render."

19-31. Other Social News Sites

xix. Digg

xx. Reddit

21. Hacker News

22. Product Hunt

23. Growth Hackers

24. Instagram'southward Explore

25. Snapchat Detect

26. Flickr

27. Quora

28. Wikipedia

29. Medium

30. Zest

31. Pocket

If y'all're interested in learning more than nigh using social media for keyword enquiry, you might like this guide on SEO & Content Strategy.

32. Google Autocomplete

At present, I want to requite in to some Google-related tools. Google has washed well to give yous little hints of what people search for.

I spoke with George Freitag, the SEO Growth Director at Indeed.com, and he explains:

"Some of the best tools to research topics for SEO are from Google itself. Google Seach Console lets you know what topics people are already looking for when they arrive on your site. In contrast, Google Trends, AdWords, and even the related topics and autocomplete searches institute right in Google search pages can give you insight on the kinds of topics people are looking for elsewhere on the spider web."

So, with that said, let's take a look at some of Google's free tools.

Outset up, Google Autocomplete. Google Autocomplete is a cracking tool for finding the best variations of your main keyword phrase.

Just blazon in the Google search box, and related terms volition display in a drop-down listing.

Y'all tin can then manually select the long-tail keyword phrase yous want to use or selection a combination of phrases.

33. Google People Also Ask

The People Also Ask department is some other free tool to employ when beginning your keyword enquiry.

After you type in your keyword term in the Google search box, ringlet downward to come across different variations of your keyword term.

You can select the drop-down feature to expand the content. I oftentimes apply these phrases as Headers in my body re-create, which is useful if yous aim to achieve Featured Snippet status.

34. Google Searches Related To

Google also offers a department at the lesser of Google search results called Google Searches related to.

If you whorl downwardly to the lesser of the search results, you'll receive upwards to 8 suggestions that are ideal to apply for keyword variations in your content and keyword research.

35. Google News

Google News pulls in headlines from news sites worldwide and displays content tailored to your interests like many of the other search engines.

I like using Google News because it presents local interests and global news in an easy-to-utilise interface. You just click on the headline and become directly to the website that published the story.

36. Google Alerts + IFTTT

Google Alerts is similar to Buzzsumo, except you can take unlimited alerts for free. If you're searching for a particular topic or competitor, you can fix-up Google Alerts to come to your inbox as information technology happens, once a day, or once a week.

I like to pair my Google Alerts with IFTTT recipes. I utilise this recipe to add together my Google Alerts to a spreadsheet. And, this 1 to push button Google Alerts to Slack.

37. Google Search Console

If you're lucky enough to have access to Google Search Panel, you can find a whole heap total of keyword research and content marketing ideas.

To see what blazon of keywords users are searching for to find your website, pop over to Google Search Console > Search Traffic > Search Analytics. In one case you're here, yous'll see a list of keywords that are getting some traction.

Borislav Yordanov Ivanov, Senior Technical SEO at All-time Response Media, uses Google Search Console because "it provides information directly from the source (Google) for the most important aspects of a project: current penalties, page speed, mobile adjustability, inaccessible pages and resource and many more."

Want to dig a little deeper? Y'all can cheque out my Google Search Console guide.

38. Google Keyword Planner

I like to employ this tool when starting to movement into my keyword mapping, simply some marketers desire to showtime brainstorming with Google'south Keyword Planner.

Like Katy Katz, Director of Account Strategy at Marketing Fresh. She says:

"I utilize a combination of tools to notice popular, relevant search terms for content. There are then many great ones now information technology's impossible to pick one! I still similar starting with the Keyword Planner to go an thought of search frequency. Once I have that, I dig into how people are using those terms and work to identify related opportunities."

Whenever you decide Google'south Keyword Planner is best for you lot information technology will help you clarify which keywords are attainable. You lot want to find that sugariness spot of high search volume with depression contest.

39. Google Information Studio

Google Data Studio is a reporting tool that connects to Google Analytics, Google Search Console, and other resources like SEMrush.

Casey Dawson, Content Specialist at Online Optimism, shares:

"Google Data Studio is i of the best free SEO tools available. Through Data Studio, y'all tin can build a fully interactive SEO dashboard for tracking organic traffic and search trends in real-fourth dimension to make more accurate forecasts for your business or clients. You lot can also upload information and files from over 200 data sources (including diverse Google platforms and partner connectors similar Moz), allowing you to easily compare data from different sources. If y'all're uncertain of how to offset using Data Studio, there are also free templates made specifically for tracking SEO with this tool."

twoscore. Google Trends

With Google Trends, you lot can quickly view superlative stories or charts.

And, you can search and compare specific keywords in 3 quick steps:

• Type in your keyword in the search box at the superlative.
• Click compare, then type in your second keyword.
• Suit the dates if needed.

Google Trends too helps you notice country data and related queries, which volition assistance guide your keyword strategy.

Dan Morrison at Aimclear says:

"I frequently turn to Google Trends to sympathize more almost the changing landscape of search behavior. Google Trends provides real-fourth dimension data that helps marketers understand trends for keywords, and also serves every bit a place to source related keywords and concepts for deeper content development. Also, Google Trends provides a historical view for analyzing dips and valleys in interest, filters based upon location, and compares different terms and concepts."

And, Adam Lumb, Site Manager at Cashcow, shares:

"My favorite gratis SEO tool is Google Trends equally it provides you lot with insights that virtually other SEO apps don't. Instead of focusing on search volume, Google Trends tells y'all when a keyword is popular over the twelvemonth. This is peachy for finding keywords that people are searching for and so and there (such as viral content), but it's also beneficial for finding seasonal keywords that other SEO tools can struggle with. Cheers to these insights, I brand sure to use Google Trends as part of my keyword research strategy."

41. Google Sheets

Google Sheets is my favorite tool for SEO audits. The best role? It integrates with Add-Ons like Search Analytics for Sheets.

Steven Jaenke, Founder & CEO of Digimark Australia, shares:

"While non strictly an SEO tool, my favorite tool for SEO is Google Sheets. Nigh of SEO is about execution and keeping rails of that execution is essential – that where Google Sheets comes in. Nosotros record the technical issues and mark them off once they are resolved. We record on-page issues and market them off as well. We record each link that has been created, keeping details about URL, Anchor Text, and Focus Keywords. It's so versatile that we can mold it into anything we need it to be."

42. Google Analytics

Google Analytics is i of the virtually valuable avails you can employ to find what people are searching for on your website. Google Analytics has a site search functionality to rails what users type into your website search.

Caitlin Pyle, Owner, and Founder of Proofread Anywhere, loves Google Analytics:

"Evidently, I love that information technology'southward completely complimentary! I also dear that it's very convenient and that I'm able to view the information in various forms that's easy for me to understand. The detailed, customizable reporting tools are also peachy for helping me run into what's going well and where I demand to improve."

John Howard, CEO at Coupon Backyard, agrees with Caitlin, stating:

"My favorite complimentary SEO tool is Google Analytics. The reason why Google Analytics is my favorite is that this SEO tool makes it possible for me to know how the visitors of my website were able to find my website and which pages and links are attainable to those who visit my site. Knowing this information tin help me amend improve my strategies to increase the traffic my website gets.

If you want to learn more, check out my guide on Google Analytics.

43. Page Speed Insights

Google has done a lot to improve their Page Speed Insights. In 2018, they incorporated Lighthouse into Page Speed Insights data to help add together more than operation metrics. It'south THE choice for my page speed insights and mobile optimization.

44. Lighthouse

Lighthouse is free to employ if you lot're using Chrome and Chrome'southward DevTools. Information technology'southward an open-source automation tool to view the performance, quality, and correctness of your website. It's ideal for mobile site speed audits.

Trending Topics

As a beginner, you'll likewise want to stay up-to-date on the latest trending keywords. And then, I've put together a list of some of the best articles on peak searches.

• SEO for Beginners: An Introduction to SEO Nuts
• Ask An SEO
• How Google Improves Search Results
• 17 Great Search Engines You Can Utilize Instead of Google

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Featured Image Credit: Paulo Bobita

Source: https://www.searchenginejournal.com/seo-guide/what-people-search-for/

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